Franchise Recruitment Manual

That Which is Documented is Done

A franchise sales process is valuable, but only if it is consistently followed by all individuals involved in the process.

In practical terms, a franchise recruitment manual is the operating guide for how your brand moves a franchise candidate from first contact to a signed franchise agreement. It documents the steps, timing, responsibilities, tools, candidate expectations, and decision points that make the franchise sales process repeatable instead of dependent on memory, personality, or whoever happens to be handling the lead that day.

A good sales process:

• Clearly communicates to a prospect what is expected of them, and what they can expect from you, and when
• Allows for both sides of the evaluation process to quickly determine if they are a good fit for each other
• Has multiple types of engagement, takes into account various lead sources, and allows for different learning styles
• Allows franchise executives to train individual sales staff based on their individual needs

Our Franchise Recruitment Manual service provides you with all of these tools.

Working with core members of your staff, we develop a strategy that is individualized to your brand promise, growth plan, and industry-specific needs yet is built around industry best practices.

When finished, you will have a recruitment manual that details every step along the path from initial contact to signing a franchise agreement.

This is the table of contents from a recruitment manual we recently completed:

Who is This For?

Our Franchise Recruitment Manual preparation service is ideal for franchisors that have a skilled franchise salesperson or staff, and just lack the documented processes and procedures needed to bring their team to the highest efficiency.

The Recruitment Manual is also a good choice for a franchisor who is going through our Franchise Sales Training program or utilizing our recruitment budget service.

The Process

We will meet with assigned personnel on your team to understand your current process, technology implementation, goals, and shortfalls.

We will prepare an outline of a recruitment process and manual, and then discuss this with you. Finally, you will receive a first draft of the manual for discussion and revisions, and then a completed Franchise Recruitment Manual.

The point is not to create a binder that sits on a shelf. The point is to give your franchise sales team a process they can actually follow, teach, inspect, and improve. If your brand has good franchise candidates entering the funnel but inconsistent follow-up, uneven candidate experience, or too much of the process living in one person’s head, a documented recruitment manual can turn franchise sales from an individual performance into an organizational capability.