This article about using technology in the franchise sales process was originally posted at franchising.com as the second of a series of articles deep-diving into the franchise sales process. They didn’t get the cool picture of Michael in his tech space through!  You can see the first article, Nurturing Franchise Leads, here. I wrote The […]

Franchise lead sources shape how prospects should be qualified, educated, and followed up with. Organic, paid, and broker leads need different treatment.

Why working with franchise brokers makes sense I went to the  Franchise Broker’s Association Annual Convention some time ago. Afterwards, I was in the Houston United Club on a layover, and I had a call with one of my franchisor clients. He was shocked to learn that we were working with franchise brokers. “They are […]

Franchisee validation can make or break franchise recruitment. Measure what franchisees tell prospects, triage problems, communicate, solve, and repeat.