Franchise lead sources shape how prospects should be qualified, educated, and followed up with. Organic, paid, and broker leads need different treatment.
Working with Franchise Brokers and Coaches
Why working with franchise brokers makes sense I went to the Franchise Broker’s Association Annual Convention some time ago. Afterwards, I was in the Houston United Club on a layover, and I had a call with one of my franchisor clients. He was shocked to learn that we were working with franchise brokers. “They are […]
Validation, the Key to Successful Franchisee Recruitment
Franchisee validation can make or break franchise recruitment. Measure what franchisees tell prospects, triage problems, communicate, solve, and repeat.