The first three franchisees can set a brand up for growth. Choosing the wrong early franchisees can be the hardest mistake in franchising to recover from.
How Is Your Item 20 Affecting Your Franchise Sales Process?
Item 20 can affect franchise development when prospects see attrition or unexplained exits. Learn how to recognize the warning signs, explain the history, and protect the disclosure going forward.
Where Do I Find FDD’s Anyway?
FDDs are not fully public records, but some state registration sites make certain Franchise Disclosure Documents available online.
ECE is the place to be in 2021
I can’t think of a better time to evaluate a franchisor in the restaurant space. The Covid-19 pandemic forced franchisors in all spaces to showcase their ability to execute in all areas of leadership.
The New Normal in Food and Beverage
I can’t think of a better time to evaluate a franchisor in the restaurant space. The Covid-19 pandemic forced franchisors in all spaces to showcase their ability to execute in all areas of leadership.
Building a successful pet grooming franchise
This article was featured in Franchise Connect Magazine, Issue 11. Franchise Beacon President Michael Peterson shares how to find your authentic selling voice.
I Just can’t sell
This article was featured in Franchise Connect Magazine, Issue 11. Franchise Beacon President Michael Peterson shares how to find your authentic selling voice.
The Distinctiveness of Franchise Development
Franchise Sales is unique. So is the franchise purchasing decision. I was recently discussing franchise sales with a friend in the franchise lead generation business and the subject came up of just how unique the franchise industry is. I can promise you there is nothing else like what we do. If you are new to […]
10 Steps to Becoming a Franchisor
The ten steps to becoming a franchisor, from feasibility and capital planning through documentation, franchise sales process, support, and execution.
Who Should Be Involved in the Franchise Sales Process
This is another in my series of articles for Franchising.com, and was originally published there on October 15th, 2019. I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. This is the third in a series of articles that will cover several […]