Franchise Sales & Development
The Franchise Sales & Development Blog
Each segment of the Franchise Beacon website has its own blog, so you can have direct access to up-to-date franchise sales, franchise funding, and franchise startup information.
If you want to stay up-to-date, be sure to register with our mailing list. You’ll get an email every 3-6 weeks with a new post about franchise funding, franchisor start-up, franchise sales, or the general franchise industry.
- The Distinctiveness of Franchise Development
by Michael A. Peterson
Franchise Sales is unique. So is the franchise purchasing decision. I was recently discussing franchise sales with my contact at a franchise lead provider we recommend, and the subject came up of just how unique our industry is. I can promise you there is nothing else like what we do. If you are new to […]
- 10 Steps to Becoming a Franchisor
by Michael A. Peterson
The 10 Steps to Becoming a Franchisor Determine if your business is one that can be franchised Conduct a feasibility study to evaluate scalability, national demand, and profit for franchisees. Make sure you have the time and money Be prepared to take a step back from your current business, and anticipate an investment of between […]
- Who Should Be Involved in the Franchise Sales Process
by Michael A. Peterson
This is another in my series of articles for Franchising.com, and was originally published there on October 15th, 2019. I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. This is the third in a series of articles that will cover several […]
- How To Be Ridiculously Productive by Implementing Tech in Your Sales Process
by Michael A. Peterson
This article about using technology in the franchise sales process was originally posted at franchising.com as the second of a series of articles deep-diving into the franchise sales process. They didn’t get the cool picture of Michael in his tech space through! You can see the first article, Nurturing Franchise Leads, here. I wrote The […]
- Nurturing franchise leads based on lead source
by Michael A. Peterson
Franchise leads; Meeting People Where They Are This article was originally written for and published by Franchise Update Media, and can be seen on Franchising.com here I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. Because of its breadth, it couldn’t […]