The Franchise Sales & Development Blog
Each segment of the Franchise Beacon website has its own blog, so you can have direct access to up-to-date franchise sales, franchise funding, and franchise startup information.
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Who Should Be Involved in the Franchise Sales Process
This is another in my series of articles for Franchising.com, and was originally published there on October 15th, 2019. I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. This is the third in a series of articles that will cover several […]
How To Be Ridiculously Productive by Implementing Tech in Your Sales Process
This article about using technology in the franchise sales process was originally posted at franchising.com as the second of a series of articles deep-diving into the franchise sales process. They didn’t get the cool picture of Michael in his tech space through! You can see the first article, Nurturing Franchise Leads, here. I wrote The […]
Nurturing franchise leads based on lead source
Franchise leads; Meeting People Where They Are This article was originally written for and published by Franchise Update Media, and can be seen on Franchising.com here I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. Because of its breadth, it couldn’t […]
Working with Franchise Brokers and Coaches
Why working with franchise brokers makes sense I went to the Franchise Broker’s Association Annual Convention some time ago. Afterwards, I was in the Houston United Club on a layover, and I had a call with one of my franchisor clients. He was shocked to learn that we were working with franchise brokers. “They are […]
Validation, the Key to Successful Franchisee Recruitment
franchisee Recruitment Validation is something you should be thinking about even if you are just now considering how to franchise a business. You might think that you are responsible for selling your franchise, or that you employ the people responsible for selling your franchise, but that is simply not true. The people that impact your […]