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Author: Michael A. Peterson

The Ultimate Guide To Franchise Sales

Welcome to the Ultimate Guide to Franchise Sales. This guide covers every step of the evaluation process.

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Franchisee Validation

Validation, the Key to Successful Franchisee Recruitment

by: Michael A. PetersonIn Franchise Sales & DevelopmentTagged Franchise SalesLeave a comment

Franchisee validation can make or break franchise recruitment. Measure what franchisees tell prospects, triage problems, communicate, solve, and repeat.

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Funding the B2B Space

by: Michael A. PetersonIn Franchisor-Assisted FundingTagged FundingLeave a comment

The B2B franchise space has a tendency to be high margin, attract top-notch franchisees with strong sales and/or executive backgrounds, and enjoys a long history of success. Of course, as a franchisor in this space, you already know that. You also know the other side of the coin; that a service-based B2B franchisee can quickly […]

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Checklist for franchising

Five things to consider before franchising your business

by: Michael A. PetersonIn Franchise StartupTagged Franchise StartupLeave a comment

       

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10 Signs you should or shouldn’t franchise your business

by: Michael A. PetersonIn Franchise StartupTagged Franchise StartupLeave a comment

Before you ask how to franchise a business, you should ask if you SHOULD franchise your business. These signs can help you think through whether franchising is the right growth path.

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