This article about using technology in the franchise sales process was originally posted at franchising.com as the second of a series of articles deep-diving into the franchise sales process. They didn’t get the cool picture of Michael in his tech space through! You can see the first article, Nurturing Franchise Leads, here. I wrote The […]
Franchise lead sources shape how prospects should be qualified, educated, and followed up with. Organic, paid, and broker leads need different treatment.
What Does It Take To Be The Best Franchise Consultant? Franchise Beacon is an analytically driven company. At the end of the day, franchise sales is nothing but math. If you’ve read the book How and Why to Franchise Your Business, you know that our philosophy is that you can move the needle somewhat through […]
Is Franchising The Perfect Expansion Model? This article was published in the December 2018 issue of Indian Management Magazine.
In the United States, many loans are in some way government backed or guaranteed. Small businesses receive SBA guaranteed start-up and working capital loans, service members receive VA backed home loans, and teachers receive down-payment assistance through the Teacher Next Door program. The fact is the government is in the lending business. Franchisee Funding Affected […]
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These five questions help business owners decide whether franchising is the right path before they start writing an FDD or building a franchise program.
Where Did This Money Come From? When you first start looking for funding as a small business owner, the lack of options can surprising. After all, when you first opened your business, especially if it was a franchise, you probably had lenders ready to hand you funds at the drop of a hat. Then, you […]
Why working with franchise brokers makes sense I went to the Franchise Broker’s Association Annual Convention some time ago. Afterwards, I was in the Houston United Club on a layover, and I had a call with one of my franchisor clients. He was shocked to learn that we were working with franchise brokers. “They are […]
Welcome to the Ultimate Guide to Franchise Sales. This guide covers every step of the evaluation process.