Franchise lead sources shape how prospects should be qualified, educated, and followed up with. Organic, paid, and broker leads need different treatment.
Who Are the Best Franchise Consultants?
What Does It Take To Be The Best Franchise Consultant? Franchise Beacon is an analytically driven company. At the end of the day, franchise sales is nothing but math. If you’ve read the book How and Why to Franchise Your Business, you know that our philosophy is that you can move the needle somewhat through […]
Franchise the Perfect Model Article
Is Franchising The Perfect Expansion Model? This article was published in the December 2018 issue of Indian Management Magazine.
Government Shut Down Affects Business Lending
In the United States, many loans are in some way government backed or guaranteed. Small businesses receive SBA guaranteed start-up and working capital loans, service members receive VA backed home loans, and teachers receive down-payment assistance through the Teacher Next Door program. The fact is the government is in the lending business. Franchisee Funding Affected […]
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5 questions to ask before you franchise
These five questions help business owners decide whether franchising is the right path before they start writing an FDD or building a franchise program.
Asset-Based Lending, an alternative to bank loans
Where Did This Money Come From? When you first start looking for funding as a small business owner, the lack of options can surprising. After all, when you first opened your business, especially if it was a franchise, you probably had lenders ready to hand you funds at the drop of a hat. Then, you […]
Working with Franchise Brokers and Coaches
Why working with franchise brokers makes sense I went to the Franchise Broker’s Association Annual Convention some time ago. Afterwards, I was in the Houston United Club on a layover, and I had a call with one of my franchisor clients. He was shocked to learn that we were working with franchise brokers. “They are […]
The Ultimate Guide To Franchise Sales
Welcome to the Ultimate Guide to Franchise Sales. This guide covers every step of the evaluation process.
Validation, the Key to Successful Franchisee Recruitment
Franchisee validation can make or break franchise recruitment. Measure what franchisees tell prospects, triage problems, communicate, solve, and repeat.