FDDs, FDDS, everywhere FDDs and nary a document to read. Wondering where to get free franchise disclosure documents?
ECE is the place to be in 2021
I can’t think of a better time to evaluate a franchisor in the restaurant space. The Covid-19 pandemic forced franchisors in all spaces to showcase their ability to execute in all areas of leadership.
The New Normal in Food and Beverage
I can’t think of a better time to evaluate a franchisor in the restaurant space. The Covid-19 pandemic forced franchisors in all spaces to showcase their ability to execute in all areas of leadership.
Building a successful pet grooming franchise
This article was featured in Franchise Connect Magazine, Issue 11. Franchise Beacon President Michael Peterson shares how to find your authentic selling voice.
I Just can’t sell
This article was featured in Franchise Connect Magazine, Issue 11. Franchise Beacon President Michael Peterson shares how to find your authentic selling voice.
The Distinctiveness of Franchise Development
Franchise Sales is unique. So is the franchise purchasing decision. I was recently discussing franchise sales with a friend in the franchise lead generation business (a franchise portal) and the subject came up of just how unique the franchise industry is. I can promise you there is nothing else like what we do. If you […]
10 Steps to Becoming a Franchisor
The 10 Steps to Becoming a Franchisor Determine if your business is one that can be franchised Conduct a feasibility study to evaluate scalability, national demand, and profit for franchisees. Make sure you have the time and money Be prepared to take a step back from your current business, and anticipate an investment of [...]
Who Should Be Involved in the Franchise Sales Process
This is another in my series of articles for Franchising.com, and was originally published there on October 15th, 2019. I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. This is the third in a series of articles that will cover several […]
How To Be Ridiculously Productive by Implementing Tech in Your Sales Process
This article about using technology in the franchise sales process was originally posted at franchising.com as the second of a series of articles deep-diving into the franchise sales process. They didn’t get the cool picture of Michael in his tech space through! You can see the first article, Nurturing Franchise Leads, here. I wrote The […]
Nurturing franchise leads based on lead source
Franchise leads; Meeting People Where They Are This article was originally written for and published by Franchise Update Media, and can be seen on Franchising.com here I wrote The Ultimate Guide to Franchise Sales about a year ago. It covers, at a high level, the entire franchise sales process. Because of its breadth, it couldn’t […]